Developing Business Using a Synergistic Client Approach
- How can you develop your customer base?
- What are good canvassing techniques?
- How can you quickly capture the attention of your prospects and potential clients?
- How can you develop your customer base even if client development is not your main focus, for example, as a professional?
- How important are relationships in business development?
- How can you best prepare yourself to develop a customer base?
- How can you get an appointment?
- How can you better negotiate with clients, colleagues or others?
You will learn the answers to these and other important business development questions during the Avantage interaction client business development training sessions.
You are looking for personalized coaching in business development and wish to be accompanied in your business development efforts? Set up a business development conference or workshops by calling us at 514-954-1574.
Main Training Sessions
Our training is tailor-made, based on your specific needs and our modules. Each module lasts a half-day. The main business development training modules include:
- Recognizing your and your potential clients' personalities, and adapting accordingly
- Preparing yourself to meet with prospects, potential clients and actual clients
- Appropriately responding to objections
- Knowing how to make the sale and obtain an appointment
- Learning how to better negotiate with clients and colleagues
- Exceeding your clients' expectations
- Setting yourself apart from your competition
- Don't sell… let your clients do the buying
Following each module, you will be asked to identify your strengths and weaknesses, and prepare personal action plans based on the topic and client approach being discussed.

Specific Courses in Business Development for
Professional Service Companies
Certain modules have been designed specifically for professional services. Client development based on a strategic client approach is very important for companies that are not able to solely rely on the skills of their professionals, even if they are the best in their field. Avantage interaction client offers services designed for professionals by professionals, given by professionals.
In business development training, the professionals in your office will learn to:
- work better in teams
- present their colleagues' services (cross-sales)
- better identify the needs of their clients
- satisfy their clients in order to gain their loyalty
As part of our program, we can offer an evaluation of your competition, industry benchmarking and an analysis of customer satisfaction rates.
Who is this business development training for?
These training modules are for teams in charge of business development in all sectors and industries, and for their managers, directors or anyone who would like to optimize development within a company. Some modules have been specially designed for business development in the professional services and sales sectors.
Methodology
Our approach is made up of different methodologies, combining various analysis tools, coaching sessions and training courses. The first step involves listening to your needs and analyzing the behaviours of your business development team. Training is then adapted and includes scenarios based on actual cases. After training, coaching sessions are designed to ensure success.
Business Development Trainers
To know more about our training team, visit the partners page.
Remember that your training and/or your coaching could be eligible for a grant from Emploi Québec.
What's Next?
Is developing your company important to you? If this is your priority, take action today. Call us at 514-954-1574 or ask for more information by e-mailing the associate in charge of business development training for professional services, Julie Godard: jgodard@interaction-client.com, or the sales training associate, Pierre Trudel: ptrudel@interaction-client.com. We can tailor our services to your needs and budget.