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Professional and experienced speakers and trainers.

Meet our team!
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Pierre Trudel
Pierre TrudelPresident & Founder
Pierre Trudel, the president of Avantage Interaction Client, helps business people discover, leverage and access new global opportunities based on evolving customer expectations. He teaches customer relationship management, customer behavior and integrated marketing communication at the MBA level at University of Montreal’s renowned business School, HEC Montréal. He was President of a chapter of the American Marketing Association and of CAPS. He has assisted organizations to improve their customer relationship performance in all ten Canadian provinces and 46 US states. He has empowered a number of organizations to improve their sales performance and online footprint with web 2.0 and social media. Participants appreciate his thorough knowledge of consumer behaviour and his dynamic style.

Best comment from a participant: “Please do not give this workshop anymore. We would like to keep its secrets for ourselves.”

Our Valuable Team Members

Yannick Denis-Trudel
Yannick Denis-TrudelSpeaker, coach and trainer
Yannick has worked in various industries: events, planning, retail and services. He has trained sales teams, customer service teams, as well as in B2B, B2C and retail environments. He has managed teams and has always demonstrated a great willingness to assist in the growth of his employees. He is our in-house expert in web 2.0 and social media.
Marie-Renée Buczkowski
Marie-Renée BuczkowskiOperations Manager
Marie-Renée’s background is in the advertising and marketing fields. She’s a great coordinator and loves to help people. She is especially useful in assisting in ongoing training by making sure that each participant receives all the material he needs on time, and assisting them to fill out forms, surveys, participating blogs, etc.
Michel Laurin, MBA
Michel Laurin, MBAExperienced Bilingual Trainer
With more than 30 years as sales and marketing management (major accounts) for IBM Canada in Montréal and Toronto, his success and experience led Michel Laurin to become a consultant for IBM USA in Raleigh, NC between 1992 and 2002. He managed to become a successful MBA teacher at HEC Montréal in both official languages of Canada. Sales performance and negotiating, as well as Marketing management were his core subjects.
Carolina Castro, CHRP, ACC
Carolina Castro, CHRP, ACCCoach and Trainer
With her dynamic nature and her listening and coaching skills, Carolina has been helping those around her to move forward and adapt to life’s turning points ever since she was a child. After university studies in career development, she quickly came to see that her strong leadership abilities and surprising maturity were perfectly suited for a career in consulting. For close to 20 years now, she has been coaching organizations and individuals, helping them to acquire new skills, develop existing ones and successfully manage change. Her greatest pleasure: acting as an eye-opener to motivate people and inspiring them to take action.

Thanks to the ease with which she grasps issues, her talent for using images and her ability to put feelings into words, Carolina enables those she coaches to see their situation and environment in a new light. She knows exactly what to do to help people identify
and further develop their leadership skills. Inspiring people to excel during thrilling, demanding and breath taking times, she is able to defuse complex and delicate situations so that confidence and action can emerge.

Our Partners

Patrick Lussier
Patrick LussierPresident - Outeractive Experience
This outdoor sports passionate and high-level athlete studied kinesiology at Université de Montréal. He developed the Outeractive Experience activity programs to enhance team building activities with interactivity.