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The magic of marketing, the science of sales, the art of partnership
 

Keynote on Strategic Commercial Negotiation

This keynote is intended for those who do presentations to buyers as well as corporate negotiators who want to improve their sales techniques. It is based on aspects of co-optition and strategy selection. Topics covered:

  • Persuading rather than forcing
  • Negotiating
  • Parties’ expectations
  • Circumventing others’ tactics
  • Developing winning tactics

Ours themes