Social Media Training

This one or two-day workshop is designed for management, sales, customer service, human resources and product development teams.

One participant shared the following comment: “This training has enabled me to clearly understand the usefulness of social media, which, until now, I had thought to be insignificant."

Topics covered:

• Specific assessment of the performance of your initiatives and those of your competitors in your sector
• Impact of web 2.0 and social media
• Consumer behaviour in the past and present: attitudes and perceptions
• Sales and marketing communication process
• Impact of social networks on your structure, tasks, responsibilities and internal process
• Your communication objectives
• 8 steps for using social networks for your business
• Using highly effective Google tools
• Comparing your current and desired performance
• Increasing your impact: implementation of SEM and SEO strategies and tactics
• Social networks: increase your visibility
• Responsibilities of departments and individuals
• Behaviour to be avoided when handling complaints
• Your acquired knowledge
• Your comprehensive action plan